Etymon was born in 2018 when our founder, a previous freelance B2B copywriter, realised every tech geek needs a word geek.
Driven by strong client results and overwhelming demand, Etymon has grown rapidly in less than 3 years. In 2019, we were shortlisted as a finalist for Marketing Magazine’s B2B Agency of the Year and Content Marketing Agency of the Year awards. Within our first two years of operation, we are proud to have provided content writing services for:
- Promising tech and fintech startups
- Growing SMEs across Asia Pacific
- Leading multinational tech companies
- Singapore-based government institutions
- Reputable full-service advertising agencies
What does Etymon mean?
The word, Etymon, originates from Ancient Greek. It means the true sense of a word according to its origin. As a B2B copywriting agency, we want to move away from the cookie-cutter template of overloading unnecessary jargons, incomprehensible acronyms, and inconsistent messaging to one that humanises our client stories and piques the curiosities of their audience and drives them into action.
In 2020, Etymon expanded beyond content writing services and started offering bite-sized SEO services. This service expansion was in response to two sets of client feedback. First, they were having difficulty finding SEO agencies with industry-specific knowledge in the tech and finance space, and second, they felt overwhelmed by the long-term contracts and complexity that SEO agencies were offering.
When do you need to hire a B2B content writer?
Where can you find our work?
While most of our B2B, tech, and financial writing has been for our clients’ internal publications, such as their websites, industry reports and other marketing assets, some of our content writing has been published on the following sites.
Every tech geek needs a word geek
Why do we love content writing?
Some call it copywriting, others call it content writing but at Etymon, we prefer to call it plain old writing or communications. After all, the tools and channels may have changed, but the objective hasn’t. To us, digitalisation has made it far too easy to lose sight of the fact that the core principles of communication and buyer behaviour remain the same.
The truth is, while the tools and techniques that we use are new, the thoughts and emotions that we need to appeal to customers are the same today as they were yesterday. A strong sense of empathy and a keen understanding of behavioural psychology is especially important in getting people to change long-ingrained behaviours.
That’s how we give our clients the edge – our content writing services involve writing in a way that makes audiences feel understood, and we amplify that reach by making sure our content writers understand Google bots just as much as they understand the minds of human readers.