Who is Etymon?

Etymon was born in 2018 when our founder, a previous freelance B2B copywriter, realised every tech geek needs a word geek.

Driven by strong client results and overwhelming demand, Etymon has grown rapidly in less than 3 years. In 2019, we were shortlisted as a finalist for Marketing Magazine’s B2B Agency of the Year and Content Marketing Agency of the Year awards. Within our first two years of operation, we are proud to have written for:

  • Promising tech and fintech startups
  • Growing SMEs across Asia Pacific
  • Leading multinational tech companies
  • Singapore-based government institutions
  • Reputable full-service advertising agencies

What does Etymon mean?

‘Etymon’ is a late 16th-century Latin word which denotes the original form of a word, and etymology is the study of a word’s original source and historical development. As a copywriting, SEO and content writing agency, we seek to be the source of our clients’ words.

In 2020, Etymon expanded beyond copywriting and content marketing services in response to demand from our clients who had difficulty finding SEO experts with industry-specific knowledge. So we joined forces with an SEO expert with a history of proven results.

When do you need to hire a B2B content writer?

When it comes to tech and B2B content writing, finding the right level of expertise isn’t easy. Most companies are usually faced with two options: hire a freelance writer, or engage your in-house product experts or marketing teams to develop content.

The conundrum is, freelance writers generally only work for lighter topics and many don’t have advanced SEO knowledge. In-house teams are either too busy to develop content on a consistent basis, or the content they develop is dry, technical and not SEO optimised.

That’s why Etymon is laser-focused on tech, finance and B2B writing. We’re up-to-date with the latest industry trends and have a team of qualified content strategists, B2B writers, SEO experts and editors who work in tandem to get you maximum results.

Where can you find our work?

While most of our tech and financial writing has been for our clients’ internal publications, such as their websites, industry reports and other marketing assets, some of our content writing has been published on the following sites.

We understand the challenges for tech startups

Why do we love what we do?

The rapid pace of change in marketing and digitalisation has made it far too easy to lose sight of the fact that the core principles of communication and buyer behaviour have not changed.

The irony is, while the tools and techniques that we use are new, the thoughts and emotions that we need to appeal to customers are the same today as they were yesterday. A strong sense of empathy and a keen understanding of behavioural psychology are especially important in getting people to change long-ingrained behaviours.

That’s how we give our clients the edge – we write to their audiences in a way that makes them feel understood, and then we amplify that reach with our SEO services.

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