From copywriting to SEO, and beyond!

Etymon was born in 2018 when our founder, a previous freelance B2B copywriter in Singapore, and an MBA graduate from Australia realised every tech geek needs a word geek. Etymon was created with the goal of becoming the go-to copywriting agency for B2B, tech, and finance companies across Australia, Singapore, Malaysia and beyond!

Driven by strong client results and overwhelming demand, Etymon has grown rapidly in 3 years and now takes on projects across Asia Pacific. In 2019, we were shortlisted as a finalist for Marketing Magazine’s B2B Agency of the Year and Content Marketing Agency of the Year awards. Within our first two years of operation, we are proud to have provided content writing services for:

  • Promising tech and fintech startups
  • Growing SMEs across Asia Pacific
  • Leading multinational tech companies
  • Singapore-based government institutions
  • Reputable full-service advertising agencies
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Learn about our work in a minute

What does Etymon mean?

The word Etymon originates from Ancient Greek. It means the true sense of a word according to its origin. As a B2B, tech, and finance copywriting agency, we want to go beyond the cookie-cutter template, avoid overloading content with unnecessary jargons, incomprehensible acronyms, and prevent inconsistent messaging, and provide a higher standard of content by humanising our client stories so that it piques the curiosities of their audiences and drives them into action.

In 2020, our copywriting agency expanded beyond content writing services and grew beyond the shores of Singapore. We started offering bite-sized SEO services and end-to-end content creation services to clients in Malaysia, Thailand, and Australia. This was in response to two sets of client feedback. First, our clients were having difficulty finding agencies with knowledge in the tech and financial space, and second, they felt overwhelmed by the long-term contracts and complexity that SEO agencies were offering.

When do you need to hire a content writer?

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When it comes to tech, finance, and B2B content writing, finding the right level of expertise isn’t easy. Most companies are usually faced with two options: hire a freelance content writer, or engage your in-house product experts or marketing teams to develop content.

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The conundrum is, freelance content writers generally only work for lighter topics, and many don’t have advanced SEO knowledge. On the other hand, in-house teams are either too busy to develop content consistently, or the content they do develop is dry and technical.

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That’s why Etymon is laser-focused on tech, finance, and B2B copywriting. We’re up-to-date with the latest industry trends and have a team of qualified and experienced strategists, SEO-trained content writers, and editors who work in tandem to get you maximum results.

Where can you see our content writing?

While most of our B2B, tech, and financial writing has been for our clients’ internal publications, such as their websites, industry reports and other marketing assets, some of our content writing has been published on the following sites.

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Every tech geek needs a word geek®

Why do we love content writing?

Some call it copywriting, others call it content writing but at Etymon, we prefer to call it plain old writing or communications. After all, the tools and channels may have changed, but the objective hasn’t. To us, digitalisation has made it far too easy to lose sight of the fact that the core principles of communication and buyer behaviour remain the same.

The truth is, while the tools and techniques that we use are new, the thoughts and emotions that we need to appeal to customers are the same today as they were yesterday. A strong sense of empathy and a keen understanding of behavioural psychology is especially important in getting people to change long-ingrained behaviours.

That’s how we give our clients the edge – our content writing services involve writing in a way that makes audiences feel understood, and we amplify that reach by making sure our content writers understand Google bots just as much as they understand the minds of human readers.

Why Etymon loves content writing
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