Every tech geek needs a word geek

We are the go-to B2B copywriting and SEO agency for anyone wanting to tame tech, financial and business jargon.

B2B marketing services

We love understanding the detailed inner workings of technology, finance and business, but we know not everyone shares our enthusiasm. That’s why we made it our mission to make complex information digestible, relatable and memorable. We’ve worked closely with founders, product teams, the C-suite, data scientists and engineers to help them articulate how technology impacts real people.

We understand the challenges for tech startups

We’re on a mission to inject some personality into B2B marketing.

We help you create the voice of your product, unify marketing communications, and translate complex concepts and industry jargon.

Beyond captivating headlines and a big vocabulary, our content writing team and editors are obsessed with consistency, simplicity, and memorable storytelling.

Our copywriting has appeared in

The Etymon equation

Art + Science

A deep interest in behavioural psychology allows our content strategist to capture unique viewpoints and reveal the conscious and unconscious effects of communications.

Strategy + Creativity

Our love of business & technology and our passion for words has empowered us to breathe new life into B2B marketing strategies without resorting to overused buzzwords.

x Collaboration

We’ve worked closely with founders, product teams, engineers, data scientists, and C-level leaders to understand their products and develop tactical B2B content marketing solutions.

˄ Passion

But we know not everyone is. Before anyone bows to the expediency of tech, we need to distil your expertise into more simplified, organised, and memorable forms. 

Technology changes over time,
writing does too.

What we were taught in school about writing has changed. Back then, we just put pen to paper and read from front to back. For most of us, search engines weren’t even a thing yet.

Today, there’s character limitations, optimal word lengths, acronyms to decipher, keywords to identify and target, and much shorter attention spans to capture. Readers zig-zag from platform to platform and consume content in entirely new ways.

When it comes to technical copywriting and B2B marketing, the words you use matter.

Our clients

Unicom Marketing
Taisho Pharmaceutical
Associated Insurance Brokers Pte Ltd
Secure Age

Copywriting that connects

We’ve written for

Includes projects managed by full-service marketing, PR, or digital agencies
Dell Technologies
Risk Management Intelligence
Standard Chartered

Experience the Etymon effect

If you’re not familiar with the current content writing and SEO trends, speak to us.
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