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Every tech geek
needs a word geek

We are the go-to B2B copywriting and SEO agency for anyone wanting to tame tech, financial and business jargon.
See our clients
We work closely with tech founders, product teams, the C-suite, data scientists and engineers to help them articulate how technology impacts real people.

We understand the challenges for tech startups

B2B copywriting and more

We love the world of technology, finance and business, and we enjoy understanding how the world is changing. But,we know not everyone shares our enthusiasm. That’s why we’re making complex tech speak more understandable, relatable and memorable.
B2B content writing
  • We’re on a mission to simplify tech jargon and inject some personality into B2B marketing.
  • Beyond captivating headlines and a big vocabulary, our tech content writers are obsessed with consistency, prefer simplicity, and ensure memorable storytelling.
See our copywriting services
B2B SEO
  • But, content writing without SEO is like an ice cream cone with no ice cream.
  • There are so many reasons why your B2B content strategy shouldn’t ignore SEO and yet the relevance of SEO in B2B is constantly overlooked and underestimated.
Learn more about B2B SEO
Design and production
  • Sure, we’re wordsmiths and ‘botsmiths’, but we’re also experienced project managers.
  • Among our agency partners and freelance contacts we know the best video editors, web developers, illustrators, graphic designers and event planners to partner with.
Meet our agency partners

We specialise in

Tech writing
B2B writing
Finance writing
Government writing

Our B2B copywriting has appeared in

The Etymon equation

Art + Science

A deep interest in behavioural psychology allows our B2B content writers to capture unique viewpoints and reveal the conscious and unconscious effects of communications.

Strategy + Creativity

Our love of business & technology combined with our passion for words helps us to breathe new life into B2B copywriting without resorting to overused buzzwords.

x Collaboration

We work closely with founders, product teams, engineers, data scientists, and C-level leaders to understand their products and develop tactical B2B content marketing solutions.

˄ Passion

We’re passionate about tech but we know not everyone is. Before audiences bow to the expediency of technology, we distill your expertise into simplified, and memorable forms.

Technology changes over time,
writing does too.

What we were taught in school about writing has changed. For most of us, search engines weren’t even a thing yet.

Today, content marketing involves character limitations, optimal word lengths, keywords to identify and target, and much shorter attention spans to capture. Readers zig-zag from platform to platform and consume content in entirely new ways.

When it comes to technical copywriting, SEO and B2B marketing, the words you use matter.

Learn more about SEO and copywriting

Our copywriting clients

These content marketing projects have involved a combination of blog writing, website copy and development, press releases, video scripts and development, editorial writing, social media copy, EDMs, and content strategy.

Copywriting that connects

B2B and tech companies we’ve written for

These projects were managed by full-service marketing, PR, and digital agencies, Etymon was engaged for copywriting, and content editing services.

Experience the Etymon effect

If you’re not familiar with the current B2B content writing and B2B SEO trends, speak to us
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