Every tech geek needs a word geek
Technical writing is our forte
We love understanding the detailed inner workings of technology, finance and business, but we know not everyone shares our enthusiasm. That’s why we made it our mission to make complex information digestible, relatable and memorable. We’ve worked closely with founders, product teams, the C-suite, data scientists and engineers to help them articulate how technology impacts real people.
We understand the challenges for tech startups
B2B marketing services
People often forget that at the end of the B2B marketing funnel awaits an emotionally charged human being – a human being who doesn’t want half a story…
We’re on a mission to inject some personality into B2B marketing.
We help you create the voice of your product, unify marketing communications, and translate complex concepts and industry jargon.
Beyond captivating headlines and a big vocabulary, our content writing team and editors are obsessed with consistency, simplicity, and memorable storytelling.
But, content writing without SEO is like an ice cream cone with no ice cream.
There are so many reasons why your B2B marketing strategy shouldn’t ignore SEO and yet the relevance of SEO in B2B is constantly overlooked and underestimated.
Forget superficial backlink strategies. Our in-house SEO experts work closely with our content strategists and content writers to maximise your organic search traffic.
Sure, we’re wordsmiths and ‘botsmiths’, but we’re also experienced project managers and creative thinkers.
Many of our clients don’t have time to manage multiple vendors, so they turn to us. If you too prefer to have everything under one-roof, our project managers can help.
Among our agency partners and our freelance contacts, we have access to professional video editors, web developers, illustrators, and graphic designers.
Our copywriting has appeared in
The Etymon difference
Technology changes over time,
writing does too.
What we were taught in school about writing has changed. Back then, we just put pen to paper and read from front to back. For most of us, search engines weren’t even a thing yet.
Today, there’s character limitations, optimal word lengths, acronyms to decipher, keywords to identify and target, and much shorter attention spans to capture. Readers zig-zag from platform to platform and consume content in entirely new ways.
When it comes to technical copywriting and B2B marketing, the words you use matter.