Every tech geek
needs a word geek

We are the go-to B2B copywriting and SEO agency for anyone wanting to tame tech, financial and business jargon.
We work closely with tech founders, product teams, the C-suite, data scientists and engineers to help them articulate how technology impacts real people.

We understand the challenges for tech companies

B2B copywriting and more

We love the world of technology, finance and business, and we enjoy understanding how the world is changing. But, we know not everyone shares our enthusiasm. That’s why we’re making complex tech speak more understandable, relatable and memorable.
B2B content writing
  • We’re on a mission to simplify tech and financial jargon and inject some personality into B2B marketing.
  • Beyond captivating headlines and a big vocabulary, our tech content writers are obsessed with consistency, prefer simplicity, and ensure memorable storytelling.
B2B SEO
  • But, when it comes to content writing, doing it without SEO is like eating an ice cream cone with no ice cream.
  • There are so many reasons why your B2B content strategy shouldn’t ignore SEO and yet the relevance of SEO in B2B is constantly overlooked and underestimated.
Design and production
  • Sure, we’re wordsmiths and ‘botsmiths’, but we’re also experienced project managers.
  • Among our agency partners and freelance contacts we know the best video editors, web developers, illustrators, graphic designers and event planners to partner with.

Our B2B copywriting has appeared in

The Etymon equation

Art + Science

A deep interest in behavioural psychology allows our B2B content writers to capture unique viewpoints and reveal the conscious and unconscious effects of communications.

Strategy + Creativity

Our love of business & technology, combined with our passion for words, helps us to breathe new life into B2B and SEO copywriting without resorting to overused buzzwords.

x Collaboration

We work closely with founders, product teams, engineers, data scientists, and the C-level to understand their products and develop tactical content marketing and SEO solutions.

˄ Passion

We’re passionate about tech but we know not everyone is. Before audiences bow to the expediency of technology, we distill your expertise into simplified, and memorable forms.

Technology changes over time,
writing does too.

What we were taught in school about writing has changed. For most of us, search engines weren’t even a thing yet.

Today, content marketing and SEO copywriting involves character limitations, optimal word lengths, keywords to identify and target, and much shorter attention spans to capture. Readers zig-zag from platform to platform and consume content in entirely new ways.

When it comes to technical copywriting, financial copywriting, SEO copywriting and B2B marketing, the words you use matter.

Our copywriting clients

These content marketing projects have involved a combination of blog writing, website copywriting, editorial writing, script writing, press releases, social media copy, email marketing, and content strategy.

Copywriting that connects

B2B and tech companies we’ve written for

These projects were managed by full-service marketing, PR, and digital agencies, Etymon was engaged for copywriting, and content editing services.

Experience the Etymon effect

If you’re not familiar with the current B2B content writing and B2B SEO trends, speak to us
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