Finding a creative copywriter or SEO agency with knowledge in financial services can feel like finding a needle in a haystack.
There are infinite ways to write about how money is spent, saved, earned, lost, and acquired. Yet, most financial writing we see uses jargon, scare tactics, buzzwords, or language that is forceful, vague, or patronising, and SEO copywriting is overlooked.
Copywriting for financial services requires every blog, report or byline to find the balance between creativity, accuracy, compliance, and SEO.
That’s why hiring a B2B copywriting agency with in-house SEO experts can be more effective than hiring a freelance finance writer. When our content strategist and finance writers work in tandem, and we add our creative writers and SEO experts to the mix, magic happens!
The rise of the financial writer
Finding a creative SEO-minded copywriting agency with knowledge in financial services can feel like you’re looking for a needle in a haystack.
There are infinite ways to write about how money is spent, saved, earned, lost, and acquired and yet, most financial copywriting we see uses jargon, scare tactics, buzzwords, or language that is forceful, vague, or patronising. Worst still, SEO copywriting is overlooked.
Creativity, accuracy, and compliance
Content writing for financial services requires every blog, report or byline to find the balance between creativity, accuracy, compliance, and SEO.
That’s why hiring a B2B copywriting agency with writers that are formally SEO trained can be more effective than hiring a freelance finance writer. When our content strategist and finance writers work in tandem, and we add our creative SEO writers to the mix, magic happens!
About our finance writers
It’s been said that the most important relationship in the world is between people and money, that’s why our financial content writing experience cuts across a range of topics serving everyone from beginner financial readers to the financially savvy. We choose the most relevant finance writer from our team of copywriters to suit your readers’ financial acumen.
Etymon writers can:
- Explain complex concepts with simplicity and clarity
- Create smart and witty copy for digital and social ads
- Translate the thoughts of busy C-level executives into words
- Construct in-depth analyses of evolving industry trends
