Finding a creative copywriter or SEO agency with knowledge in financial services can feel like finding a needle in a haystack.
There are infinite ways to write about how money is spent, saved, earned, lost, and acquired. Yet, most financial writing we see uses jargon, scare tactics, buzzwords, or language that is forceful, vague, or patronising, and SEO copywriting is overlooked.
Copywriting for financial services requires every blog, report or byline to find the balance between creativity, accuracy, compliance, and SEO.
That’s why hiring a B2B copywriting agency with in-house SEO experts can be more effective than hiring a freelance finance writer. When our content strategist and finance writers work in tandem, and we add our creative writers and SEO experts to the mix, magic happens!
The rise of the financial writer
Finding a creative SEO-minded copywriting agency with knowledge in financial services can feel like you’re looking for a needle in a haystack.
There are infinite ways to write about how money is spent, saved, earned, lost, and acquired and yet, most financial copywriting we see uses jargon, scare tactics, buzzwords, or language that is forceful, vague, or patronising. Worst still, SEO copywriting is overlooked.
Creativity, accuracy, and compliance
Content writing for financial services requires every blog, report or byline to find the balance between creativity, accuracy, compliance, and SEO.
That’s why hiring a B2B copywriting agency with writers that are formally SEO trained can be more effective than hiring a freelance finance writer. When our content strategist and finance writers work in tandem, and we add our creative SEO writers to the mix, magic happens!
Our financial writing and editing experience includes:
Fintech
Wealth management
Private equity
Global trade
Travel insurance
Credit cards
Personal loans
Mutual funds
Corporate bonds
Asset management
Portfolio diversification
About our finance writers
It’s been said that the most important relationship in the world is between people and money, that’s why our financial content writing experience cuts across a range of topics serving everyone from beginner financial readers to the financially savvy. We choose the most relevant finance writer from our team of copywriters to suit your readers’ financial acumen.
Etymon writers can:
- Explain complex concepts with simplicity and clarity
- Create smart and witty copy for digital and social ads
- Translate the thoughts of busy C-level executives into words
- Construct in-depth analyses of evolving industry trends
Every tech geek needs a word geek
The Etymon way
We want to break new ground in financial copywriting
Recommended content writing services for the financial sector
Blog content
Email marketing
Website copy
App copy
SEO copywriting
Video scripts
Social media copy
Product brochures
Case studies
Digital ads
Speeches
Client testimonials from the finance industry –
John Jess,
CEO, Stash - Payment Technologies
“We hired Etymon to get our copy ‘media ready’. The challenge was to quickly & easily articulate our value, while still being exciting - and, that’s exactly what their copywriters did. We were so happy with the draft that we were high-fiving.”
Maria Martinez,
Ex-Marketing Director, Singsaver
“Since Etymon contributed to our marketing materials, we saw positive results across different channels. Their copy and story-telling made a significant difference to our email results which saw our open and click through rates double.”
Jeffrey Oon,
Head of Content, Singsaver
“Etymon breathed new life into our newsletter, social, and campaign copy by always putting the user first and using everyday speak. The results speak volumes, so much so the internal team wanted more and more of their time and attention :)”
Joanna Tang,
Head of Marketing, LU Global
“Etymon showed the art and science of persuasion. With their understanding of the conscious and non-conscious effects of writing, our blogs saw greater awareness and our communications became more consistent and coherent.”