The public needs to know

Governments are pushing their digital initiatives – Singapore has its Smart Nation initiatives, Hong Kong its Smart City Blueprint, and Malaysia its Smart City Framework, but few content agencies clearly communicate how these initiatives impact the average citizen.

To connect with their citizens, governments need clear, consistent and memorable messaging that resonates. Done well, content writing can play a bigger part in building inclusiveness around tech so that no one in the community gets left behind!

Attention spans are shorter than ever

Copywriting for the public sector has never been an easy task. Plain and understandable English has been the goal for decades, but when the web came along it suddenly got more difficult. Now, even the most complex issues need to be communicated quickly.

We now have character limitations and optimal word counts to keep to, keywords to identify and much shorter attention spans to capture. As you’re competing for your readers’ attention, your content marketing needs to be easy to follow.

Our government copywriting and editing experience

Our copywriters

What makes our copywriting services different is that we work with tech-focused companies of all sizes, from startups and SMEs to large corporations and MNCs. We’re well versed in the digital transformation space and IoT era, and have a firm grasp on the latest technology. Our copywriters know how to:

  • Eliminate uncertainty by delivering messages with clear intent 
  • Translate complex information for different audiences
  • Adjust writing styles based on the rules and regulations of each institution 
  • Communicate a clear incentive and inspire stakeholders to participate

The Etymon way


Our content writers hail from diverse cultural, racial and religious backgrounds, giving us a strong sense of empathy and the ability to keep the sensitivities of the wider community in mind.


We’re passionate about driving inclusiveness through the content that we write and we enjoy playing a part in reducing the digital divide between different socio-economic and ethnic groups.


As supporters of a tech future, our mission is to help everyone, regardless of technical literacy, understand how technology is changing the world so they too can participate in a digital era.


Trustworthiness shouldn’t be neglected. While we tailor our writing to each public institution’s regulations, we prioritise consistency as a means to establish credibility and trust.

Recommended content marketing services for the public sector

In a society awash with smartphones, apps, and social media, understanding your message is simply the first step.

Your audience must also be able to remember your message and talk about your solution. That requires using each form of content to its advantage and ensuring consistent and memorable messaging that suits the platform.

Government agencies we’ve written for