Governments across Asia are pushing their digital initiatives – Singapore has its Smart Nation initiatives, Hong Kong its Smart City Blueprint, and Malaysia its Smart City Framework, but few content writing agencies clearly communicate how these initiatives will impact the average citizen.
To connect with their citizens, governments need clear, consistent and memorable messaging that resonates. Done well, content writing can play a bigger part in building inclusiveness around tech so that no one in the community gets left behind!
Copywriting for the public sector has never been an easy task. Plain and understandable English has been the goal for decades, but when the web came along it suddenly got more difficult. Now, even the most complex issues need to be communicated quickly.
We now have character limitations, optimal word counts, keywords to identify and much shorter attention spans to capture. As you’re competing for your readers attention, content marketing needs to be easy to follow.
The public needs to know
Governments across Asia are pushing their digital initiatives – Singapore has its Smart Nation initiatives, Hong Kong its Smart City Blueprint, and Malaysia its Smart City Framework, but few tech-focused content writing agencies communicate clearly how these initiatives impact the average citizen.
To connect with citizens, governments need clear, consistent, and memorable messaging that resonates. When done well, content writing can play a bigger part in building tech inclusivity so that no one is left behind!
Attention spans are shorter than ever
Copywriting for the public sector has never been an easy task. Plain and understandable English has been the goal for decades, but when the web came along, writing suddenly got more complicated. Now, even the most complex issues need to be communicated quickly.
We have character limitations, optimal word counts, keywords to identify, and much shorter attention spans to capture. To compete for your reader’s attention, content writing needs to be clear and memorable.
Our government copywriting and editing experience covers:
About our B2B and tech content writers
What makes our copywriting agency different is that we have worked solely with tech-focused companies -from startups and SMEs to large corporations and MNCs. We’re well versed in the digital transformation space and IoT era, and we have a firm grasp on the latest technology trends. Our B2B, tech, and financial copywriters know how to:
- Eliminate uncertainty by delivering messages with clear intent
- Translate complex information for different audiences
- Adjust writing styles based on different rules and regulations
- Communicate a clear incentive and inspire stakeholders to participate
Every tech geek needs a word geek®
The Etymon way
We want to make a difference.
Recommended content writing services for the public sector
In a society awash with smartphones, apps, and social media, understanding your message is simply the first step. Your audience must also be able to remember your message and talk about your initiative. This requires using each form of content to its advantage and ensuring a consistent and creative message that complements the nuances of each platform.
Government agencies we’ve written for
Client testimonials from the government industry –
Assistant Director - Action Community for Entrepreneurship
“We engaged Etymon to support us with editing and design of an important Position Paper – one that articulates the viewpoints and feedback of ecosystem stakeholders, and provides actionable recommendations to the Singapore Government on addressing gaps, challenges and future needs. What we liked most about working with Etymon was that they were not only able to put themselves in our shoes and see things from our perspective, they also incorporated the interests of our stakeholders. We were impressed with their responsiveness, their ability to understand the nuances of our project, and the way they wrote, in a tone that is officious yet engaging and conversational. Beyond delivering the goods on time (with a short lead time), they added value significantly to our final report. We found the Etymon team to be professional, open to feedback, and a pleasure to work with.”