Content writing for government

We want to play a part to reduce the digital divide
Government Copywriting

The public needs to know

Governments across Asia are pushing their digital initiatives – Singapore has its Smart Nation initiatives, Hong Kong its Smart City Blueprint, and Malaysia its Smart City Framework. However, few content writing agencies communicate clearly how these initiatives impact the average citizen.

Governments need clear and consistent messaging that resonates and connects with their citizens. Well executed content writing can play a bigger part in achieving tech inclusivity so that no one gets left behind. 

Attention spans are shorter than ever

Copywriting for the public sector has never been an easy task. Plain and understandable English has been the goal for decades, but when the web came along, writing suddenly got more complicated. Now, even the most complex issues need to be communicated quickly.

We now have character limitations, optimal word counts, keywords to identify and much shorter attention spans to capture. As you’re competing for your reader’s attention, content writing needs to be clear and memorable.

Our government copywriting and editing experience

Our copywriters

What makes our content writing agency different is that we work with tech-focused companies of all sizes, from startups and SMEs to large corporations and MNCs. We’re well versed in the digital transformation space and IoT era, and have a firm grasp on the latest technology. Our copywriters know how to:

  • Eliminate uncertainty by delivering messages with clear intent
  • Translate complex information for different audiences
  • Adjust writing styles based on different rules and regulations 
  • Communicate a clear incentive and inspire stakeholders to participate

The Etymon way

Diverse

Our B2B content writers hail from diverse cultural, racial and religious backgrounds, giving us a strong sense of empathy and the ability to keep the sensitivities of the wider community in mind.

Inclusive

We’re passionate about driving inclusiveness through the content that we write and want to play a part to reduce the digital divide between socio-economic and ethnic groups.

Future-driven

As advocates of a tech future, our mission is to write content that helps everyone, regardless of technical literacy to understand how technology is changing the world so they can participate.

Consistent

Trustworthiness shouldn’t be neglected. While we tailor our writing to each public institution’s regulations, we prioritise consistency as a means to establish credibility and trust.

Recommended content writing services for the public sector

In a society awash with smartphones, apps, and social media, understanding your message is simply the first step. Your audience must also be able to remember your message and talk about your solution. This requires using each form of content to its advantage and ensuring a consistent and creative message that complements the nuances of each platform.

Government agencies we’ve written for

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