What’s better than competition?
Calling all advertising agencies, marketing consultancies, creative and public relations firms. Etymon is a specialised copywriting and SEO agency that understands the inevitable scope changes and timeline adjustments that your projects encounter. Most importantly, we don’t use that as an excuse to settle for average copywriting. We understand the hustle and bustle of the agency world, and we’ve built a reputation for delivering engaging copy when you need it.
We understand the challenges for tech startups
Our copywriters have specialised knowledge in B2B, tech and finance
If you’re guilty of asking your account executive to write copy for their client projects, or if your generalist in-house copywriter or freelance content writer doesn’t have advanced tech, finance or B2B knowledge, then we would love to help.
We’ve written a variety of content for full-service agencies, and we’ve worked closely with:
- Creative directors
- Production teams
- Account executives
- Agency management
- And at times, our clients’ clients
We can play as big or as small of a role as you’d like and we’re willing and able to conceptualise, brainstorm and collaborate to create the strongest ideas.
Why hire Etymon when I can hire a freelance B2B content writer?
We’ve got your back.
Most of our agency partnerships involve a project coordinator, a copywriter and an editor (budget permitting). Unlike a freelance copywriter arrangement, this ensures we’ve got a back-up in the event of something unforeseeable.
- Our editor is there to ensure the copy is consistent with your clients’ tone and style guidelines and is error-free
- Our copywriter brainstorms, ideates and writes creative copy that matches the overall strategic goals of your client
- Our project coordinator stays on top of any scope changes and feedback exchange, and ensures our copywriter is on track
Frequently asked questions
Yes, in order to facilitate smoother communications and save time, we are willing to give our project coordinator and editor an email address from your agency so they can become an extension of your in-house team. The only caveat to this is that we request to be able to showcase your clients’ logo on our website as part of a list of companies we have written for. We will acknowledge in this list that this was not our direct client and that the account was serviced by another agency.
Yes, as part of our content writing services with other agencies, we provide up to 5 revisions per project. The rationale is that 2 revisions are for the agency to ensure that our copy is aligned with the proposed strategy/design, and 3 revisions are for the client to come back with additional comments or changes.
If we were to poach your client, we would be shooting ourselves in the foot by discouraging other agencies from working with us. Etymon is a small boutique content writing agency with a niche focus on copywriting and SEO services only as these are our skill sets. We are open to non-competing clauses in our contracts.
We are open to discuss working from your office on a case-by-case basis, but it depends on the nature of the project at hand. Our copywriter will always make themselves available for brainstorming sessions, and our project coordinator and editor will always make time for client presentations and feedback sessions. Our copywriters are engaged in multiple projects, and so might not be available at all times.
We know you’re working at a blinding pace and more often than not, crossing the finishing line requires a scramble. We’re with you every step of the way.
As an agency ourselves, we know how to handle ambiguity. We’re curious and resourceful enough to figure things out on our own and we’ll take the initiative rather than wait to be asked to do something.
We only take on projects from other agencies when we know we’ve got the bandwidth to give you our 100%. If we’re busy with our own client projects, we’ll politely decline as our reputation is too valuable to take on a project that risks us under-delivering.
We only take on projects from other agencies when we know we’ve got the bandwidth to give you our 100%. If we’re busy with our own client projects, we’ll politely decline as our reputation is too valuable to take on a project that risks us under delivering.
Agencies we’ve supported
“We engaged Etymon to support us with a large-scale project for a multinational client as we wanted a writer with specialised knowledge in the tech and B2B space. Writing and creativity aside we enjoyed working with Etymon as we found them to be flexible to our evolving needs, responsive with rapid turnarounds, and respectful of our client relationships. They were a great extension of our team and we would recommend Etymon’s copywriting services to any full-service agency.”
Andrew McArthur Edwards, CEO NowComms Asia Group