Copywriting for B2B, tech, and finance on social media pages

If you’re a B2B, tech, or finance company questioning the value of social media, then you are definitely not the first.  But, you should be aware that the latest research does show that paid social is the top paid channel that B2B marketers use for content marketing. In fact, according to this book, 94% of B2B marketers are using LinkedIn to distribute content and generate leads. 

It takes time to understand what makes your audience tick.

We’re not a social media agency per se, but we do believe in the power of words as a factor in getting the attention of people and moving them to engage. When we use the right words on social media to engage audiences, it gets the attention of algorithms which grows your awareness and can ultimately impact leads, and therefore your bottom line. In fact, research by LinkedIn (Truth About Social Selling) shows that half of all online revenue is influenced by social selling.

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Every tech geek needs a word geek

Copywriting for social media – the Etymon way

There’s no shortage of social media copywriting tips out there. However, the reality is, there is no hard and fast rule for writing high-converting social media copy. What works for one company doesn’t always work for the other. It’s an area of copywriting that requires heavy customisation so, we’ve kept our tips short and sweet:

Everybody avoids the person at the party who is boasting non-stop about their achievements, right? The same thing happens on social media. It’s not the place to tout about yourself. Well, at least not every post.

Remember, nobody likes a giant business card in their face, and nobody is concerned about your company sales target. Instead, be selfless, and help people. By tapping into your company’s expertise and niche, you can tell stories that will help your audience to achieve something. It might be as simple as making them smile, or even just giving them updates on some industry news.

And when you do talk about yourself, always find a way to write it in a way that you’re still paying it forward.

Love them or hate them; social media algorithms are here to stay.

It’s particularly easy for B2B companies to ignore social media marketing, but it’s a problem that no matter how much we ignore, won’t go away. Whether we like it or not, conversations about our industries, and companies are happening on social media, and if we’re not a part of it, then we’re simply creating more space for our competitors.

That doesn’t mean social media is the be-all and end-all. There are, of course, many potential customers who don’t use it, so as with anything in the world of content marketing, a balanced approach that is right for your audience, company, and brand is key.

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FAQ’s about our social media copywriting