B2B copywriting services

Stop the sales rollercoaster. Look at your content messaging.
B2B Copywriting

The in-demand B2B copywriter

Sure, everyone can write, but the reality is, if you don’t love writing, you’ll tend to resort to bad habits and superfluous words because you’re more likely to cut corners.

When it comes to B2B content writing, finding a writer that not only writes but creates a story, builds an argument AND ticks all the SEO boxes WHILE using a distinctive voice, motivating energy, and an inspiring attitude is – well, it’s rare!

It’s so much more than just writing

Beyond captivating headlines and a big vocabulary, SEO copywriting, and B2B content writing requires business acumen, strategic foresight, and the ability to inject personality in order to cut through the noise.

That being said, when it comes to B2B copywriting, many are mistaken that the writing lessons we were taught in school need to be followed. No pre-21st century English teacher would accept a sentence beginning in ‘but’ or ‘and’, would they? And yet, here we are!

Our B2B copywriting and editing experience covers:

About our B2B copywriters

What makes our B2B copywriting agency different is that our writers make sure real-life everyday talk doesn’t take a back seat. Not only do they write copy that connects, but our content writers all undergo formal SEO training to ensure your copy converts. Our content writers:

  • Enjoy figuring out how your customers think
  • Care about why your customers are reluctant to change
  • Know how to create and maintain momentum
  • Write conceptually, strategically and creatively
Etymon B2B copywriters

Every tech geek needs a word geek

The Etymon way

Etymon B2B copywriters know how to surprise

The surprise element

In the first 100 words, our B2B content writers either surprise the reader, make them smile in agreement, or force them to think about something differently – ideally all at once. Everybody’s busy. We capture attention. Fast.

Etymon B2B copywriters inject casual intelligence

Casual intelligence

Simplified writing and everyday language doesn’t mean unprofessional or dumbed down. Language is a big part of brand positioning, and forceful sales talk doesn’t resonate. Our B2B content writers are calm yet confident.

Etymon B2B copywriters are rhythmic


Like a song, an article should hit all the right notes and make the reader feel it’s written for them. To achieve this, there’s a pace and rhythm to perfect long sentences, and the power of a short sentence should not be forgotten.

Tech content writing needs to be SEO-driven


In B2B marketing, SEO services are underestimated. That’s why, all of our B2B content writers , undergo formal SEO training so they understand Google spiders just as much as people. This is where the magic happens.

Recommended content writing services for B2B companies

Client testimonials from the B2B industry –