The in-demand B2B copywriter

Sure, everyone can write. But the reality is, if you don’t love writing, you’ll tend to resort to bad habits and superfluous words, and you’re more likely to cut corners.

When it comes to B2B content marketing, finding a writer that not only writes but is able to do so while creating a story AND building an argument WHILE using a distinctive voice, a motivating energy, and an inspiring attitude – well, it’s rare!

It’s so much more than just writing

Beyond captivating headlines and a big vocabulary, B2B copywriting and content marketing requires business acumen, strategic foresight, and the ability to inject personality to cut through the noise.

But, when it comes to B2B writing, many are mistaken that the writing lessons we were taught in school need to be followed. No pre-21st century English teacher would accept a sentence beginning in ‘but’ or ‘and’, would they? And yet, here we are!

Our B2B copywriting and editing experience

Our B2B copywriters

What makes our B2B writing different is that we make sure real-life everyday talk doesn’t take a back seat and we’re aware of SEO best practices. In fact, if you don’t use active language and everyday words, your readers are likely to tune out – they’re as busy as you are! What makes us different is our B2B writers:

  • Enjoy figuring out how your customers think
  • Care about why your customers are reluctant to change
  • Know how to create and maintain momentum
  • Write conceptually, strategically and creatively

The Etymon way

The surprise element

In the first 100 words we’ll either surprise the reader, make them smile in agreement, or force them to think about something differently – ideally all at once. Everybody’s busy. We capture attention. Fast. 

Casual intelligence

Simplified writing and everyday language doesn’t mean unprofessional or dumbed down. Language is a big part of brand positioning, and forceful and pushy sales talk doesn’t resonate. Our writing is calm and confident. 


Like a song, a piece of writing should make your reader feel like it’s written for them. To achieve this, there’s a speed and rhythm required to perfect long sentences and the power of short sentences should never be forgotten.

SEO optimised

When it comes to B2B marketing, SEO services are often underestimated. That’s why we have in-house SEO experts who know spiders more than people. When our botsmiths work with our wordsmiths, magic happens.

Recommended content marketing services for B2B companies

Client testimonials

“We engaged Etymon in 2019 as editors as they demonstrated a high vocabulary and acumen in the tech sector. They write in a way that is void of exaggerated and cliche buzzwords, human-centric style of writing that is still very business-oriented. We also engaged them for leadership branding projects.”

Irene T, Associate Director of Brand and Marcoms at StarHub

Associate Director of Brand and Marcoms at StarHub

“In 2019, Etymon used their writing skill to make our ideas even better. Their ability to develop messaging that combines a strategic yet creative message, that is consistent throughout all collaterals and aligned with our values is remarkable, especially considering they are based remotely.”

Samantha Lee, Business Development Director of Unicom Marketing

Business Development Director of Unicom Marketing

“Etymon’s ability to capture a company’s essence into their B2B content writing is something I have never seen before. Turning something technically written into something creative. Which is by no means an easy feat. We have yet to be disappointed with Etymon’s work.”

Reza N, Founder of IT BLOCK Pte. Ltd., VP, Sales & Technology

Founder of IT BLOCK Pte. Ltd., VP, Sales & Technology

“I was looking for a B2B copywriter and at Etymon, I found a wizard! I had never explored the art of writing before, but after engaging Etymon in 2019 for our B2B launch, that is exactly what I discovered. They showed a great sense of business acumen and a strategic approach in their writing style and I recommend their services to any companies struggling to get their message across. Their warm personality is also a big plus!”

Henry Lee, Founder of Shikari - Corporate Gifting

Founder of Shikari - Corporate Gifting

“We engaged Etymon to create our first landing page and we’re happy with their high-level of service, especially during the pandemic situation. They have a dynamic project manager & team that worked with us collaboratively to deliver a landing page that was tailored to our unique needs & requirements.”

Angela Wong, Medical Affairs Manager at Taisho Pharmaceutical

Medical Affairs Manager at Taisho Pharmaceutical