B2B copywriting services

Stop the sales rollercoaster. Look at your content messaging.
B2B Copywriting

B2B content writing is in demand

Sure, everyone can write, but the reality is, if you don’t love writing, you’ll tend to resort to bad habits and superfluous words because you’re more likely to cut corners.

When it comes to B2B content writing, finding a writer that not only writes but creates a story, builds an argument AND ticks all the SEO boxes WHILE using a distinctive voice, motivating energy, and an inspiring attitude is – well, it’s rare!

It’s so much more than just writing

Beyond captivating headlines and a big vocabulary, SEO copywriting, and B2B content writing requires business acumen, strategic foresight, and the ability to inject personality in order to cut through the noise.

That being said, when it comes to B2B copywriting, many are mistaken that the writing lessons we were taught in school need to be followed. No pre-21st century English teacher would accept a sentence beginning in ‘but’ or ‘and’, would they? And yet, here we are!

Our B2B copywriting and editing experience covers:

About our B2B copywriters

What makes our B2B content writing services different from the B2B freelance copywriter route, is that our copywriters make sure real-life everyday talk doesn’t take a back seat. Not only do they write copy that connects, but our writers all undergo formal SEO training to ensure your copy converts. Our content writers:

  • Enjoy figuring out how your customers think
  • Care about why your customers are reluctant to change
  • Know how to create and maintain momentum
  • Write conceptually, strategically and creatively
Etymon B2B copywriters

Every tech geek needs a word geek®

B2B content writing services: the Etymon way

Etymon B2B copywriters know how to surprise

The surprise element

In the first 100 words, our B2B content writers will either surprise the reader, make them smile in agreement, or force them to think about something differently – ideally all at once. Everybody’s busy. We capture attention. Fast.

Etymon B2B copywriters inject casual intelligence

Casual intelligence

Simplified writing and everyday language doesn’t mean unprofessional or dumbed down. Language is a big part of brand positioning, and forceful sales talk doesn’t resonate. Our B2B content writers write calmly yet confidenty.

Etymon B2B copywriters are rhythmic


Like a song, an article should hit all the right notes and make the reader feel it’s written for them. To achieve this, our B2B copywriters use a pace and rhythm to perfect long sentences, and understand the power of a short sentence.

Tech content writing needs to be SEO-driven


SEO is grossly underestimated in B2B content writing services. That’s why all of our B2B content writers undergo formal SEO training to understand Google’s spiders just as much as they understand real-life people.

Recommended B2B content writing services

Client testimonials of our B2B content writing services