Sure, everyone can write. But the reality is, if you don’t love writing, you’ll tend to resort to bad habits and superfluous words, and you’re more likely to cut corners.
When it comes to B2B content marketing and SEO, finding a writer that not only writes but is able to do so while creating a story AND building an argument WHILE using a distinctive voice, a motivating energy, and an inspiring attitude – well, it’s rare!
Beyond captivating headlines and a big vocabulary, SEO copywriting and content writing requires business acumen, strategic foresight, and the ability to inject personality to cut through the noise.
But, when it comes to B2B writing, many are mistaken that the writing lessons we were taught in school need to be followed. No pre-21st century English teacher would accept a sentence beginning in ‘but’ or ‘and’, would they? And yet, here we are!
B2B content writing is in demand
Sure, everyone can write, but the reality is, if you don’t love writing, you’ll tend to resort to bad habits and superfluous words because you’re more likely to cut corners.
When it comes to B2B content writing, finding a writer that not only writes but creates a story, builds an argument AND ticks all the SEO boxes WHILE using a distinctive voice, motivating energy, and an inspiring attitude is – well, it’s rare!
It’s so much more than just writing
Beyond captivating headlines and a big vocabulary, SEO copywriting, and B2B content writing requires business acumen, strategic foresight, and the ability to inject personality in order to cut through the noise.
That being said, when it comes to B2B copywriting, many are mistaken that the writing lessons we were taught in school need to be followed. No pre-21st century English teacher would accept a sentence beginning in ‘but’ or ‘and’, would they? And yet, here we are!
Our B2B copywriting and editing experience covers:
Telecommunications
Biotransformation
Pharmaceutical
HR tech
Corporate sustainability
Recruitment
Risk management
Health tech
About our B2B copywriters
What makes our B2B content writing services different from the B2B freelance copywriter route, is that our copywriters make sure real-life everyday talk doesn’t take a back seat. Not only do they write copy that connects, but our writers all undergo formal SEO training to ensure your copy converts. Our content writers:
- Enjoy figuring out how your customers think
- Care about why your customers are reluctant to change
- Know how to create and maintain momentum
- Write conceptually, strategically and creatively
Every tech geek needs a word geek®
B2B content writing services: the Etymon way
We want to help small businesses grow.
Recommended B2B content writing services
Email marketing
Website copywriting
App copy
SEO copywriting
Video scripts and development
Social media copywriting
Whitepapers
Case studies
Digital ads
Presentation scripts
E books
Client testimonials of our B2B content writing services
Eliza Koo,
Head of Marketing, 8x8
“We've seen significant improvements since signing Etymon. Etymon produced +300 content pieces, required minimal guidance and revisions, and was always on time. Their e-books led to valuable MQLs, and their LinkedIn social media copywriting led to an increase in followers and a spike in engagement. Etymon's content writing also contributed to +33% leads and +21% greater than expected impressions. We received great feedback from our US-based HQ who praised the content created. It's been a pleasure working with Etymon.”
Irene T,
Associate Director, StarHub
“At first, we engaged Etymon as content editors and proofreaders as they demonstrated a high vocabulary and acumen in the tech and B2B sector. But we found their content writers to write in a way that is void of exaggerated and cliche buzzwords, and with their human-centric style of writing (that is still very business-oriented) we also engaged Etymon’s writers for leadership branding and digital ad copywriting projects.”
Angela Wong,
Medical Manager, Taisho Pharmaceutical
“It was nice working with Etymon for copywriting and creation of our first landing page, especially during this Covid-19 pandemic. We had the pleasure of working with a dynamic project manager, talented B2B copywriters, and designers who understood our expectations clearly, and worked collaboratively to deliver the landing page in a way that was tailored to our unique needs and requirements."
Samantha Lee,
BD Director, Unicom Marketing
“Etymon’s B2B copywriters used their unique writing skill to make our marketing and branding ideas even better. Their ability to write in a way that combines a strategic yet creative style of messaging that is consistent throughout all of our marketing collateral and aligned with our corporate values is truly remarkable, especially considering that they were based remotely from us.”
Reza N,
Founder, IT BLOCK
“Etymon's ability to capture a company's values and essence into their content writing is something I have never seen before. I’ve seen them turn something technically written into something that is unique and creative, which is by no means an easy feat. We have yet to be disappointed with Etymon's work and would whole heartedly recommend them for any technical writing services.”
Henry Lee,
Founder, Shikari
“I was looking for B2B content writing services and at Etymon, I found a wizard! I had never explored the art of writing before, but after engaging Etymon that’s exactly what I discovered. Their writing style showed a great sense of business acumen and I recommend their copywriting services to any companies struggling to get their message across. Etymon’s warm personality is also a big plus! ”