What content writing services did Etymon provide?
Our copywriting team was responsible for content strategy proposals and writing region-specific blogs, infographics and whitepapers for CoachHub’s website. Our graphic design team also designed reports and curated images to accompany these collateral.
Who is CoachHub?
CoachHub is a global talent development platform that curates personalised, measurable, and scalable coaching programs for employees regardless of their industry, seniority, or department.
The copywriting style
Content on topics such as diversity & inclusivity, employee engagement, and ESG had to be angled such that employers could look beyond cost factors and understand the positive impact that a healthy, engaged workforce would have on their bottom line.
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More in details of our content writing…
Content writers who were familiar with the business context within Southeast Asia and East Asia were selected to write content for CoachHub, leading to blog articles with in-depth analysis and insight into country-specific work cultures.
Photos featuring diverse individuals from different backgrounds were deliberately chosen to align with CoachHub’s message of racial diversity and gender equality, creating a consistent and powerful brand image.
Basic SEO copywriting principles were abided by throughout the copywriting process to give CoachHub’s content the best chance of generating organic traffic from target organisations who were looking for employee engagement solutions.
The results of our content writing
New content direction
Experience the Etymon effect
Hyper localised content is key to effective marketing when expanding into new regions. If you need SEO-friendly B2B content that sells, speak to us.