Copywriting for websites

If you’re looking for the answer to what is the best way to write more engaging copy for websites, there’s endless online articles with rules, guides, best practices and checklists on how to write compelling website copy. Doing it however, isn’t easy. It’s not unusual to stockpile phrases for months, only to sit down to write and have them all disappear.

Writing about ourselves is hard

We should know, we survived off referrals and recommendations because it took us two years to write our own website!

The hardest part of writing your website copy is taking the words out of your head and piecing them together in a coherent and engaging manner. This is hard because the people reading your website have never heard of your business before so getting your messages across in a clear, accurate and memorable way isn’t easy.

The curse of knowledge

The other difficulty lies in not wanting to spend money on copywriting services. After all, you live and breathe your business – no one knows your customer better than you. However, the reality is it’s difficult, impossible even, to see our website copy from our customers perspective. How can we imagine what it’s like to see our copywriting for the first time?

Etymon can help. 

Website copywriting
The Etymon way

By engaging a copywriting agency to write your website copy you’ll benefit as we’ll look at your website the same way your audience does – for the first time. We understand that you know your customers and business best and that’s why we see it as our job to first ask questions to get inside your head. Then we do research so that we can tell your story in a way that accomplishes your goals.

Copywriting tips for developing engaging websites that sell

While you don’t want to exclude any potential buyers, the truth is, it’s impossible to please everyone. Instead, write to your main audience and reveal why you’re different. Always be respectful, but when we try to please everyone, your website copy ends up vague, dry, and unoriginal and that pleases no one. If you identify a specific place in your buyer’s mind, you’ll stand out.

One of the hardest things to let go of when writing website copy is the need to talk about yourself. The ability to ditch the pitch and show your audience that it’s all about them can make a world of difference. The inconvenient truth is, unless your story, your values or your mission helps to solve a problem that your website viewers are facing, readers pay very little attention.

You’ve probably already heard about the importance of writing website copy that tells compelling stories, and reads conversationally, and you quite possibly already know the benefits of injecting some personality. The other thing we add to this healthy mix of website copy ingredients is to constantly answer the question – “so what?”

It almost goes without saying that you need to incorporate well researched and targeted SEO keywords into your website copy but that needs to be done creatively. When you overuse keywords in a way that doesn’t flow naturally, not only do your readers tune out, but you can get penalised from Google. Other SEO tips for website copywriting can be found on our SEO services page.

Frequently asked website copywriting questions

We’ve been engaged for website copywriting services by:

Share your website URL with us for a free review of your website copy at
hello@etymon.com.sg

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