What content services did Etymon provide?
Our technical copywriters were tasked with re-writing and re-developing AiDA’s WordPress website B2B. We collaborated with PhD-level data scientists to understand AiDA’s fintech for insurance claims, fraud detection, underwriting, and agent management. We then distilled our fintech knowledge into engaging marketing collateral, modern website copy, case studies, and animated videos to educate finance stakeholders on AiDA’s AI-driven solutions.
Who is AiDA technologies?
AiDA is a Singapore-based tech startup that provides artificial intelligence and machine learning solutions for the financial services sector. This company powers leading tier-1 insurance companies and banks with customer-centric AI and ML solutions.
The copywriting style
The goal of our content writing was to simplify tech-speak for non-technical audiences in HR and marketing teams while also keeping the conversation relevant for CTO’s, Data Scientists, and IT personnel with technical backgrounds. Less emphasis was placed on creative writing in alignment with AiDA’s brand persona. However, Etymon’s copywriters were conscious of avoiding cliche buzzwords (as always). While comprehensive keyword research was omitted due to a lack of SEO requirements, basic SEO copywriting was still performed for headers.
Every tech geek needs a word geek®
More details of our copywriting…
Etymon was engaged to rewrite this website from scratch. A total of 12 pages were written, including 1 home page, 1 contact page, 2 industry pages, 3 about us pages, and 5 solution pages.
*Some pages have been updated and rewritten since our contract with AiDA concluded.
We used eye-catching animation techniques and kinetic typography to generate short, engaging and informative videos that brought attention to the benefits of AiDA’s tech solutions. The script was purposefully written with rhythm and conciseness in mind to ensure that it would be engaging and fun to watch.
Our writers helped AiDA Technologies announce their big splash on the AI and Machine Learning scene with a press release on their official certification in AI & Data Analytics, InsurTech, and RegTech from Singapore Fintech Association. The goal was to concisely introduce both AiDA Technologies’ success and Singapore FinTech Association, and we did so in less than 300 words.
Our content writers detangled technical terms by using descriptive language and analogies, all while grounding the story in relevant statistics and relating AiDA’s technology back to how insurance claims and other banking processes can be expedited.
Our writers condensed AiDA’s solution mechanisms and their track records into two page PDF documents that would be used as pitching material for AiDA’s sales team. The sheets were led by visual-driven metrics to communicate the benefits of AiDA’s solutions to potential customers concisely.
The content writing results
The revamped website and new video content was praised by AiDA’s internal team as well as finance industry stakeholders. Sales team members also reported positive outcomes from the sales sheets and the video content was frequently played at industry events.
Word of mouth referrals
AiDA showed their confidence in our copywriting services by referring our agency to several of their professional contacts who were looking for reliable and reputable content writing agencies with professional copywriters who are capable of digesting tech quickly.
SEO keyword ranking
Organic traffic improved within 3 months of the new website’s launch. While there was no heavy technical SEO scope, SEO copywriting principles were still applied and this boosted AiDA’s ranking for 5 high volume keywords related to AI solutions.
“Etymon might be a new copywriting agency, but we felt confident with them as we saw them work very hard (not just lip service). There are many content writing agencies that charge the same price only to send junior folks whose commitment is not of the same standard. What makes Etymon different is we were able to lean on them to manage the end-to-end production of various marketing assets.”
Dr Andrew Ang, COO and Co-founder of AiDA Technologies
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