Editing & proofreading by Etymon - a B2B copywriting & SEO agency

Editing and proofreading services

Content that is riddled with errors can reflect badly on an organisation. But not everyone has the budget to outsource end-to-end content production, or the time to do editing and proofreading in-house. Some B2B companies may also prefer to have their in-house product experts do the writing, and engage an external editor with a passion for the tech, finance and B2B sectors for editing and proofreading. That’s why Etymon offers cost-efficient editing and proofreading retainers serviced by a team of experienced content writers, SEO experts, and editors, so you can ensure your content always goes out polished and optimized.

Editing
The Etymon way

Beyond correction of faulty spelling, grammar, and punctuation, Etymon’s B2B-focused editors ensure the style and tone of your content reflects your company’s branding as well as SEO copywriting.

We’ll ensure conciseness and clarity by eliminating unnecessary words or inappropriate jargon while ensuring your intended messaging remains intact AND you gain SEO traction.

Etymon provides speedy turnarounds and editing rationale so your teams can understand why our edits were made. Our editing services are performed using a trackable feature, allowing for fast and simple review and management of edits.

What we look for when editing:

Smooth transitions between sentences and paragraphs
Reordering sentences to improve readability
Creating headings to achieve a logical structure
Changing passive voice to active voice

Replacing overused buzzwords
Simplifying complex jargon
Removing unintended derogatory terms
Omitting colloquial expressions (slang)
Replacing any words that ignite bias or discrimination

Spelling
Punctuation
Numerals
Capitalisation
Phrasing

Fact checking and referencing
Accuracy of hyperlinks
Non competing hyperlinks
Appropriate mid-article and end of article CTA’s

Why every content writer needs an editor?

Every expert, in almost every industry, relies on colleagues to scrutinise gaps, identify weaknesses, and challenge assumptions – content writing is no different. Even an experienced and good writer needs an editor’s extra set of eyes to fine-tune copy and cover their blindspots.

The difference between editing and proofreading?

Editing and proofreading are both important but they are done at different stages of the revision process. Proofreading involves correcting errors in the final design stages to spot any embarrassing mistakes that could reduce credibility, while editing looks at the overall flow, structure and clarity to help readability.