Editing and proofreading services

Content riddled with errors can reflect poorly on an organisation, but, not everyone has the budget to outsource content writing or the time to do editing and proofreading in-house. Some B2B companies also prefer to have their in-house product experts write, and then engage an external editor. That’s why Etymon offers editing and proofreading retainers serviced by a team of experienced B2B content writers and SEO experts.

Why do content writers need editors?

Every expert, in almost every industry, relies on colleagues to scrutinise gaps, identify weaknesses, and challenge assumptions – content writing is no different. Even an experienced and good content writer needs an editor’s extra set of eyes to fine-tune copy and cover their blind spots.

What is the difference between editing and proofreading?

Editing and proofreading are both important, but they are done at different stages of the revision process. Proofreading involves correcting errors in the final design stages to spot any embarrassing mistakes that could reduce credibility. Editing, on the other hand, looks at the overall flow, structure and clarity to help readability.

Every tech geek needs a word geek

Editing – The Etymon way

Beyond correction of faulty spelling, grammar, and punctuation, Etymon’s B2B-focused editors ensure the style and tone of your content reflects your company’s branding. We’ll ensure conciseness and clarity by eliminating unnecessary words or inappropriate jargon while ensuring your intended messaging remains intact.

    • Smooth transitions between sentences and paragraphs
    • Reordering sentences to improve readability
    • Creating headings to achieve a logical structure
    • Changing passive voice to active voice
    • Appropriate mid-article and end of article CTA’s

Frequently asked questions about our editing services:

Send us your existing content for a free editing sample

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