Copywriting for B2B email marketing
Our trusty friend Google tells us that the most commonly searched phrases when it comes to B2B email marketing are – is email marketing still effective? And, what is the success rate of email marketing?
We’re not really surprised, we often hear marketers say email marketing is dead, while others rejoicing it’s alive and well. The truth? It probably lies somewhere in between, after all what works for one doesn’t necessarily work for another.