Copywriting services: B2B email marketing

Our trusty friend Google tells us that the most commonly searched phrase when it comes to B2B email marketing is – is email marketing still effective? We’re not surprised. We often hear marketers say email marketing is dead, while others rejoicing it’s alive and well. The truth? It probably lies somewhere in between. After all, what works for one doesn’t necessarily work for another.

Let’s double your eDM open rates

While we’re not an email marketing agency per se, and we don’t offer targeted email marketing services, we do know that a creative email can make a world of difference.

We can even prove the ROI of injecting creativity into an email. When granted permission to try something new, our copywriting has doubled open rates and click-through rates within just three months. We’ve done this by using our creative muscles to connect the seemingly unconnected.

Every tech geek needs a word geek

Email copywriting – the Etymon way

Above all, the email subject header is what drives open rates. That’s why we make our subject headers all about intrigue. If you give too much away in the subject header, people have no reason to open it. Intrigue trumps trust.

When was the last time you were inspired by an email? When have you looked at an email and thought, “Wow, they really get me”? You probably haven’t. While it’s basic sales 1-0-1 to show potential buyers you understand their problems, very rarely do emails show that, at least authentically. Just because it’s digital and not face-to-face doesn’t mean you can’t show emotion, our copywriter’s know how to achieve this.

Send us an existing eDM to receive a one-time free editing service

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