Looking for B2B SEO services?

Etymon can help.

Yes, B2B companies can benefit from SEO!

It’s a fact, there are more people (and noise) than ever on the internet, and that includes business people. When it comes time for a company to look for a new vendor, agency, or even new software, it turns out that employees and business owners alike search for new options in the same way they might search for a new pizza shop – they turn to Google.

That means SEO is more important than ever – especially at the top of the funnel. There’s simply no denying that Google is the gatekeeper of your website content. And yet, we find that SEO in the B2B, fintech and tech startup world is often overlooked and undervalued.

What page of Google search is your company ranking?

B2B SEO services involve a combination of technical fixes and copywriting so that Google ranks your site high when people search for the products/services that you offer. Amid the fallout from COVID-19, the priority placed on SEO is growing rapidly.

As face-to-face events, sales meetings, and product demonstrations have come to a screeching halt, online searchers have skyrocketed, and people no longer respond well to ad listings, B2B marketers have realised the difference SEO copywriting can make.

The challenge, however, is that there are over 200 factors that impact how Google’s algorithms decide where your web pages are ranked.

Every tech geek needs a word geek

SEO – The Etymon way

SEO is not only about improving positions on Google Ranking high on Google search is simply the first step. Once you’re there, you still need to capture trust and instil credibility so you can convert the extra traffic you are getting to leads. This requires effective storytelling on your landing pages, and that storytelling requires strategic and creative writing skill. To find out more about our website copywriting services, click here.

Beyond the standard technical fixes, competitor SEO intelligence, and research of high volume search phrases (keywords), our SEO experts work hand-in-hand with our B2B-focussed copywriters to:

1. Find creative ways to utilise SEO keywords on your web pages without resorting to keyword stuffing and buzzwords

2. Recommend ways to enhance your off-site content strategy and blog topic calendar to get better SEO results

3. Create eye-catching meta descriptions and page titles that standout and encourage people to click-through.

4. Write headers and CTA’s for your site that increase the time people spend on it, thereby sending positive signals to Google

What do our SEO services entail?

Comprehensive technical audits

We constantly check your site’s website health score to make sure it is above your competitors, and we analyse your website’s interaction with Google.

Progressive site technical fixes

We resolve the technical issues flagged by Google on a monthly basis. By fixing this combination of issues, errors and warnings your potential to rank higher increases.

In-depth keyword research

Our focus on the B2B sector enables our team to perform highly effective keyword research that reveals what high volume search phrases will bring more traffic to your website.

Actionable competitor intelligence

We consolidate reports that show you the keywords your competitors are targeting and ranking for, the backlinks they’ve acquired, and their website performance

Strategic keyword optimization

We make sure all content you’ve published online, including landing pages and third party sites, are vetted thoroughly through our SEO copywriting lens.

Authoritative link building

We use our industry knowledge to identify highly relevant, trustworthy, non competing and high-domain backlinks that will help boost your website’s credibility.

Detailed monthly reports

We deliver monthly reports that detail your website’s performance changes, site health improvements, keywords position movements, organic traffic growth and Google visibility.

Frequently asked questions about our SEO services

Email us for a free website audit