Not all companies need full-scale SEO services
As face-to-face events, sales meetings, and product demonstrations have come to a screeching halt, online searchers have skyrocketed. While a Google search will confirm that SEO services are critical there’s simply no denying that SEO requirements for a B2B, tech or finance-related business are very different.
It’s true, there are more people than ever on the internet, and yes, that includes business people. But, when it comes to B2B, tech, and finance buyers, they tend to be more aware of their options and that means the search phrases they use are much more specific. That’s why you need an SEO agency that’s deeply aware of industry trends and terms in the business, finance and tech sector.
What page of Google search is your company ranking?
While SEO services traditionally involve a combination of technical fixes (drawn out over a long six-month contract), we’ve discovered most of our B2B clients are benefiting in search engine ranking, and as a result, getting a boost in website traffic, from a few simple copywriting fixes that can be done within weeks, not months.
The reality is, SEO in the B2B, tech and finance world requires different skills and knowledge – keyword stuffing isn’t going to cut it. To succeed at SEO in this environment, keyword analysis is the bees knees. The keywords a B2B, tech or finance company targets must relate to the problems the company is trying to solve, and include industry jargon that customers experiencing these problems would be using.
Keyword research also involves understanding and juggling the perspectives of multiple buyers within the typical B2B or finance company. The way the marketing team will respond to the landing page is going to be very different from the way the IT team will respond to the landing page.
Every tech geek needs a word geek
SEO – The Etymon way
Sometimes, all it takes to see a difference is targeting the right keywords and having the meta tags in place – especially if you have an in-house developer on your team whom we can guide for the technical fixes. Far beyond the standard technical fixes involved in B2C SEO, our SEO- trained content writers will:
1. Find creative ways to utilise SEO keywords on your web pages without resorting to keyword stuffing and buzzwords
2. Recommend ways to enhance your on-site content strategy and blog topic calendar to get better SEO results.
3. Create eye-catching meta descriptions and page titles that standout and encourage people to click-through.
4. Write headers and CTA’s for your site that increase the time people spend on it, thereby sending positive signals to Google.
What do our bite-sized SEO services entail?
FAQs about our SEO services
The honest answer is we don’t know. Most SEO experts will tell you it takes a minimum of 6 months to see results, and in some highly competitive industries, we have had the same experience. But we’ve also been able to generate results within a couple of months for other industries.
SEO services are a matter of trial and error and what works for one company, and one industry might not work for another. However, as SEO copywriting is a new service offered by Etymon, you can be assured we are committed to getting you results as fast as possible – we need results as much as you do so we can show others what we can do.
SEO results also depend on the severity of your audit findings and the number of technical fixes that need to be done. Keep in mind that Google bots need time to index, and reindex your site, and this happens on a recurring basis, the timing of which is beyond any SEO specialists control.
There are over 200 SEO factors Google takes into account when ranking a website, and this algorithm changes frequently. The recent update in August 2013 was Hummingbird which focused on semantic search, and earlier updates were called Panda, Penguin, and Pigeon. Algorithm factors include:
- Page-level factors including placement of the keyword (title, meta descriptions, h1, h2, etc.), and the keyword density (how often the keyword comes up on the page)
- Domain factors including domain age, registration length, history and associations
- Site-specific factors including contact us page, and website architecture/site map
- Backlink factors including quality and quantity of backlinks as well as Domain Authority
- User interaction factors including site speed, bounce rate, and time spent on site
- Content factors including the frequency, quantity and quality of content uploaded
Sort of. Algorithms will be able to determine what has caused a spike in your website traffic and will determine if this is a signal that your site has something users are finding valuable. It could be that an authoritative site shared a piece of content that you created in which case Google would favour this. However, if your site experienced a load of bots or spammers that have been paid to visit your site over and over again, then Google will know it is artificially inflated traffic, and this will not help your search rankings.
As a result of the ever-increasing amount of B2B content online, search engine algorithms have become more and more advanced in order to deliver users the most relevant, and highest quality results based on their search query. Once upon a time, SEO only required stuffing a webpage with your chosen keyword and pointing as many links as possible to it to see fast results, but things have changed drastically. Such tactics in 2020 will cause more harm than good.
When it comes to B2B content marketing, it’s well accepted that people have short attention spans, so it goes without saying that we need to give them the information they’re looking for quickly. Search engines also try to do this. They want to deliver high-quality search results fast. In Google’s eyes, there’s no point ranking a site highly if users have to wait a long time for the page to load. Worse still, Google bots might not even crawl and index your site if the page speed is really slow. Google says – “Google will reduce the amount of crawlers it sends to your site if your server is slower than two seconds.”
Similarly, if a user spends a low amount of time on-site and your site experiences high bounce rates (when a user visits a site and leaves without visiting any other pages) it sends a signal to Google that your site’s user experience is poor. That’s why our content writing services aim to keep your reader’s interest in your content for as long as possible.
Link building is the process of actively seeking opportunities where a third-party site can publish your content and give you a link back to your website. This could be:
- A directory website
- A directory website
- Review and comparison sites
- Wikipedia link building
- Video platforms
- Social media platforms
- Beta lists and startup submissions (Betalist, ProductHunt, or Erlibird.)
- A blog post or guest article on a site in your niche
- Specialized discussion forums and Q&A sites (Quora, Reddit, StackExchange)
- Local business directories (if you have a physical location)
- Press coverage
- Blog comments
Link building used to be about quantity over quality – now the opposite is true. Link building takes a lot of time and planning to be done properly, especially as Google has placed more emphasis on the quality of the content online.