When it comes to the American English vs British English debate, it’s so much more than color versus colour, center versus centre, or optimize versus optimise. The differences also extend to pronunciation (Z is pronounced Zed versus Zee), and vocabulary and meaning (lift versus elevator or petrol versus gas). So which is right? Well, it depends.
While Singapore uses UK English in the formal spelling system, the country was once under British rule, spoken English is often influenced by the media so it’s is a fusion of British and American. It gets more confusing when you look at neighbouring countries, some of which follow British English, and others, American English. What’s right for your company depends on your brand positioning and what markets you operate in. Some content writers do argue that most British and American can be used interchangeably. Whichever the case, we recommend being consistent.