The rise of webinars and online events
Among the many new things B2B marketers have experienced in 2020, the rise of webinars and online events is arguably the most significant. Without the need for a camera crew, it’s as easy as ever to find a willing participant, a smartphone or laptop, and an internet connection, and run an online event.
But, what started out as a great way to attract leads has turned into an onslaught of carbon-copy webinars. To win the attention of your audience, who can now walk away from the event as easy as ever, marketers need to raise the bar. Our B2B copywriters can help achieve this by transferring your enthusiasm onto the screen in a receptive way.
As virtual meetings and events seem likely to remain a key part of B2B marketing and sales strategies, finding a way to keep the conversation going post-event is also important. We recommend engaging our content writers to follow up with some bite-size written content, including eDM’s and social media posts in order to get maximum benefit from your online webinar.