The tech industry is a complicated and competitive market that struggles with a lack of user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.
This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.
Technical writers don’t just write instruction manuals. Technical content writing involves breaking down any form of high-level specialised information and making it easy for all levels of technical competency to understand it.
But, when it comes to tech writing, you shouldn’t forgo creativity, or SEO. Creative tech writing is very-much needed to help non-tech-savvy audiences connect with your message – a creative analogy gives the reader something to visualise.
The need for technical writers
The tech industry is a competitive market that struggles with user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.
This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.
Beyond instruction manuals
Technical writers don’t just write instruction manuals. Technical content writing involves breaking down any form of high-level specialised information and making it easy for all levels of technical competency to understand it.
But, when it comes to tech writing, you shouldn’t forgo creativity. Creative writing is needed to help non-tech-savvy audiences connect and understand technical concepts faster.
Our tech writing and editing experience includes:
Artificial intelligence
Cybersecurity
Payment solutions
5G technology
Machine learning
Predictive analytics
Coding
SD-WAN
Cloud adoption
Internet of things
Our tech writers
Technical writing isn’t rocket science – but it can be about rocket science.
By the time our content writers have finished writing about your tech product, we have understood something new, and when that happens, it means your audience will too. Our technical writers and SEO copywriting experts are:
- Driven to understand your technology
- Passionate about guiding non-tech savvy users
- Able to connect the seemingly unconnected
- Committed to ensuring your message is consistent
We want to reduce technophobia.
Recommended content marketing and SEO services for tech companies
In a society awash with smartphones, apps, and social media, understanding your message is simply the first step. Your audience must also be able to remember your message and talk about your solution. That requires using each form of content to its advantage and ensuring consistent and memorable messaging that suits the platform.
Blog content
Email marketing
Website copy
App copy
SEO copywriting
Video scripts
Social media copy
Industry reports
Product brochures
Case studies
Digital ads
Speeches
Client testimonials
 copywriting | “We engaged Etymon as copywriters for our new company website and some industry whitepapers, and we are impressed with the outcomes. They displayed a strong ability to translate complex tech speak and they took the time to understand our products at a deep level and create a unique brand voice. We also discovered their top-notch editing skills and Etymon improved the conciseness and clarity of our press releases. They also unearthed and diffused hidden flaws in our messaging which could have had a negative impact. We recommend Etymon for any writing services in the tech space.”Jeremy Hutcherson, Chief Marketing Officer at SecureAge |
 copywriting | “Etymon might be a new copywriting agency, but we felt confident with them as we saw them work very hard (not just lip service). There are many content writing agencies that charge the same price only to send junior folks whose commitment is not of the same standard. What makes Etymon different is we were able to lean on them to manage the end-to-end production of various marketing assets.”Dr Andrew Ang, COO and Co-founder of AiDA Technologies |
 copywriting | “Etymon provided a long-term outlook for our content & showed ability in syncing our message across multiple platforms. They did so without reinventing the wheel & deviating from our core values. They enhanced our tech content by capturing high-level insights and unique viewpoints that we missed being so close to the product.”Gaurang Torvekar, Founder and CEO of Indorse |
 copywriting | “Working with Etymon in 2019 allowed us to focus on our main work as the tech writer took care of the ideas and arrangements on how to best present our content. They were on time in delivery and were able to adapt to the writing style that fitted our brand. Pleasure working with Etymon.”Nicholas Yeoh, Director at Rectifier Technologies Singapore Pte Ltd |