The tech industry is a complicated and competitive market that struggles with a lack of user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.
This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.
Technical writers don’t just write instruction manuals. Technical content writing involves breaking down any form of high-level specialised information and making it easy for all levels of technical competency to understand it.
But, when it comes to tech writing, you shouldn’t forgo creativity, or SEO. Creative tech writing is very-much needed to help non-tech-savvy audiences connect with your message – a creative analogy gives the reader something to visualise.
The need for tech writers
The tech industry is a competitive market that struggles with user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.
This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.
Beyond instruction manuals
Tech writers don’t just write instruction manuals. Tech writing involves breaking down any form of high-level information and making it easy for all levels of technical competency to understand it.
But, when it comes to technical content writing, you shouldn’t forgo creativity. Creative writing is needed to help non-tech-savvy audiences connect and understand technical concepts faster.
About our tech writers
Tech writing isn’t rocket science – but it can be about rocket science. The distinction here is important.
What happens is, by the time our tech content writers have finished writing about your tech product, we have understood something new, and when that happens, it means your audience will too. Our tech writers are:
- Driven to understand your technology
- Passionate about guiding non-tech savvy users
- Able to connect the seemingly unconnected
- Committed to ensuring your message is consistent
