Tech copywriting services

Detangling tech writing to accelerate tech adoption
Technical Copywriting Tangle

The need for tech writers

The tech industry is a competitive market that struggles with user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.

This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.

Beyond instruction manuals

Tech writers don’t just write instruction manuals. Tech writing involves breaking down any form of high-level information and making it easy for all levels of technical competency to understand it.

But, when it comes to technical content writing, you shouldn’t forgo creativity. Creative writing is needed to help non-tech-savvy audiences connect and understand technical concepts faster.

Our tech writing and editing experience covers:

About our tech writers

Tech writing isn’t rocket science – but it can be about rocket science. The distinction here is important.

What happens is, by the time our tech content writers have finished writing about your tech product, we have understood something new, and when that happens, it means your audience will too. Our tech writers are:

  • Driven to understand your technology
  • Passionate about guiding non-tech savvy users
  • Able to connect the seemingly unconnected
  • Committed to ensuring your message is consistent
Etymon making sense of tech content writing

Every tech geek needs a word geek

The Etymon way

Our tech writers are curious

Curious

Like a journalist, our tech writers are motivated to find the story. We achieve this by identifying both the noticeable and hidden effects of your technology.

Our word geeks are tech-focussed

Tech-focused

We’re not qualified tech geeks, but we’re fluent in tech-speak and we have the drive to learn complex concepts quickly. We’re passionate about being in this space.

Our tech copywriters are collaborative

Collaborative

Our tech copywriters have worked closely with subject matter experts to communicate value. We ask questions to unearth unspoken truths and write to drive action.

Tech content writing needs to be SEO-driven

SEO-driven

SEO in tech content writing is overlooked and underestimated. You’re competing in the big leagues now so our tech writers will ensure you can be found online.

Recommended copywriting and SEO services for tech companies

In a society awash with smartphones, apps, and social media, understanding your message is simply the first step. Your audience must also be able to remember your message and talk about your solution. That requires using each form of content to its advantage and ensuring consistent and memorable messaging that suits the platform.

Client testimonials from the tech industry –

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