The tech industry is a complicated and competitive market that struggles with a lack of user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.
This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.
Technical writers don’t just write instruction manuals. Technical content writing involves breaking down any form of high-level specialised information and making it easy for all levels of technical competency to understand it.
But, when it comes to tech writing, you shouldn’t forgo creativity, or SEO. Creative tech writing is very-much needed to help non-tech-savvy audiences connect with your message – a creative analogy gives the reader something to visualise.
The need for tech writers
The tech industry is a competitive market that struggles with user-centric writing. It’s flooded with unnecessary jargon, acronym overload, and incomplete, inconsistent, and immemorable messages.
This happens because tech teams are simply too close to the product to write for consumers. Before your audiences bow to the expediency that your tech provides, there is an art and science to taming tech speak.
Beyond instruction manuals
Tech writers don’t just write instruction manuals. Tech writing involves breaking down any form of high-level information and making it easy for all levels of technical competency to understand it.
But, when it comes to technical content writing, you shouldn’t forgo creativity. Creative writing is needed to help non-tech-savvy audiences connect and understand technical concepts faster.
Our tech writing and editing experience covers:
Artificial intelligence
Cybersecurity
Payment solutions
5G technology
Machine learning
Predictive analytics
Coding
SD-WAN
Cloud adoption
Internet of things
About our tech writers
Tech writing isn’t rocket science – but it can be about rocket science. The distinction here is important.
What happens is, by the time our tech content writers have finished writing about your tech product, we have understood something new, and when that happens, it means your audience will too. Our tech writers are:
- Driven to understand your technology
- Passionate about guiding non-tech savvy users
- Able to connect the seemingly unconnected
- Committed to ensuring your message is consistent
Every tech geek needs a word geek
The Etymon way
We want to reduce technophobia.
Recommended copywriting and SEO services for tech companies
In a society awash with smartphones, apps, and social media, understanding your message is simply the first step. Your audience must also be able to remember your message and talk about your solution. That requires using each form of content to its advantage and ensuring consistent and memorable messaging that suits the platform.
Blog content
Email marketing
Website copy
App copy
SEO copywriting
Video scripts
Social media copy
Industry reports
Product brochures
Case studies
Digital ads
Speeches
Client testimonials from the tech industry –
Jeremy Hutcherson,
CMO, SecureAge Technology
“We choose Etymon as copywriters for our new website and industry whitepapers, and we are impressed with the outcomes. They displayed a strong ability to translate tech-speak, they understood our products at a deep level, and they created a unique brand voice. We recommend Etymon for any copywriting services in the tech space.”
Dr Andrew Ang,
COO/Co-founder, AiDA Technologies
“Etymon might have been a new B2B copywriting agency, but we felt confident with their team as we saw them work very hard (not just lip service). There are many content writing agencies out there that send junior folks who are not as committed. We were also able to lean on Etymon to manage design and production for us.”
Gaurang Torvekar,
Founder and CEO, Indorse
“Etymon provided a long-term outlook for our content & showed ability in syncing our message across multiple platforms. They enhanced our tech content without reinventing the wheel & deviating from our core values, by capturing high-level insights and unique viewpoints that we missed being so close to the product.”
Nicholas Yeoh,
Director, Rectifier Technologies
“Working with Etymon allowed us to focus on our main work, as the tech writer took care of the ideas and arrangements on how to best present our content for an overseas electric vehicle publication. They were on time in delivery and were able to adapt to the writing style that fitted our brand. Pleasure working with Etymon.”