Blog writing, bylines and editorial content
If you’re not reaping higher traffic and leads from your blog it’s easy to conclude that website blogs do not work. But, when done right, onsite blog content can be an effective B2B marketing tool. The problem arises when content marketing strategies, blog writing and SEO are not done hand-in-hand.
We think there are three reasons for this.
- First, the SEO services are performed by a separate agency to the content writing agency.
- Second, the content writing is done without any comprehensive content strategy.
- Third, the writing is offshored to writers who are not given enough exposure to the content strategy.
In our experience, we’ve generated better results when the SEO services and content writing services are both within our purview and we work closely with our clients and B2B copywriters to meet the content objectives.