Make sure you are only using one H1 header tag per page, and you’re using optimised H2 header tags. Every blog should have an SEO page title, meta description, and the blog content (particularly the headers) should be written according to search intent.
A common thing overlooked is duplicate content. Make sure you’re not penalised by Google for duplicate content by ensuring every blog is a minimum 60% of original content. Our B2B copywriters make sure this is 90-100% (referenced quotes and statistics are unavoidable), but the bare minimum by Google standards is 60%. If you are running off-site content on other platforms and republishing it on your blog, then be sure to use the rel=”canonical” tag function to show Google your content is the original version.
Finally, ensure your images are saved with the appropriate and optimised alt tags and your site map is updated when you launch new blog pages.