What content writing services did Etymon provide?
Etymon was initially hired for website copywriting support and product messaging consultancy advice over a 6 month period when SecureAge launched their new website. Since then, we’ve continued providing SecureAge with SEO copywriting, UX copywriting, and copyediting support in their blogs, social media marketing, white papers, press releases, and software UI.
Who is SecureAge technologies?
SecureAge Technology is a data security solution provider with a 19-year history of ZERO plain data breaches. SecureAge places equal importance on both security and user experience so that employees can smoothly operate in safe digital environments.
The copywriting style
SecureAge knows that they have a superior product, and are not afraid of telling it like it is — simply because they understand the impact of data security breaches. They also know that the solution to data security is simple, and seek to communicate that to their audience using a refreshing, honest, and approachable voice.
Every tech geek needs a word geek®
More details of our copywriting…
Etymon’s content strategists worked closely with SecureAge’s Chief Marketing Officer to determine their writing style and brand personality. Etymon’s copywriters also collaborated with product managers to understand the complexity and selling points of SecureAge’s data security solutions, leading to the production of over 25 SEO landing pages.
Understanding that their clients are time-poor and attention-saturated, SecureAge uses a simple strategy to cut through the noise. They swap unnecessarily complex jargons reserved for industry insiders for an everyday, conversational tone that connects with a wider audience and keeps them memorable.
Our original 6 month contract was eventually extended as Etymon was engaged to be an extension of SecureAge’s in-house team. Our copywriters proofread and edit content created by their in-house team and other agencies, including newsletters, press releases, corporate announcements, and social media posts.
SecureAge needed to ensure grammatical accuracy and user interface consistency when their software underwent a major overhaul that included a name change. Once again, the UI copywriting baton was passed to Etymon’s proofreaders and editors to polish.
Increased web traffic
“We choose Etymon as copywriters for our new website and industry whitepapers, and we are impressed with the outcomes. They displayed a strong ability to translate tech-speak, they understood our products at a deep level, and they created a unique brand voice. We recommend Etymon for any copywriting services in the tech space.”
Jeremy Hutcherson, CMO, SecureAge Technology
Experience the Etymon effect
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