Etymon Management Team

Nicole Iman
Founder, Chief Editor, Content Strategist & Managing Director
Nicole is a creative director and communication strategist with 17 years of experience in marketing and business development. She also holds a Masters of Business from RMIT Australia and has lived in Singapore since 2008.
Prior to starting Etymon, Nicole served 3-years as a Regional Strategic Planner for a leading Japanese advertising agency where she frequently travelled to Southeast Asia to manage remote teams and agencies. Nicole left that role in 2015 to pursue a passion for words, before deciding to convert her steady stream of freelance copywriting gigs into a registered business in a fateful moment of inspiration in 2018.
Since her freelance copywriting days, Nicole has written content pieces for data scientists, engineers, product development teams, founders, and C-suite executives across Singapore and beyond. Always striving to create content that impacts bottom lines, Nicole has been hired by the likes of CNBC, Huawei, and Toyota for her technical writing expertise and results-driven SEO writing services.



Luke Joyce
Business Development & Account Manager
Luke has over two decades of experience working in marketing and communication roles for leading banks, telecoms, startups, and nonprofits across Australia and Singapore including STASH NextGen, Standard Chartered Bank, and Optus (a Singtel owned subsidiary).
Having led both B2B and B2C projects at a local, regional, and global scale, Luke is highly adept at managing projects and employing strategies to ensure that project goals are met and that all parties receive actionable takeaways. As the crucial second-half of Etymon’s bridge between creatives and clients, Luke is comfortable with managing large portfolios of work and guiding business stakeholders to improve business performance.
Thriving in challenging and fast-paced organisations is just one facet of Luke’s capabilities. He is equally passionate about Corporate Social Responsibility and has engaged employees across all organisational levels to participate in community projects across APAC. Moving forward, Luke is seeking to play a role in tech inclusiveness and financial literacy across the region.



Razinah Aziz
Operations Manager
Razinah has over 10 years experience in HR overseeing employees across all organisational levels. She has helped organisations roll out new initiatives, build internal and external relationships, and foster environments that encourage open communication.
In 2020, Razinah put her HR skills to the test in a startup environment. As a member of Etymon’s pioneer copywriting agency team, Razinah found herself working across all finance and administrative matters. Following her successful stint, Razinah has since assumed her new position as operations manager, forming one-half of Etymon’s bridge between clients and creatives. By tapping into her multifaceted skills and experience, Razinah is able to calm the chaos and bring all parties onto the same page with ease.
Razinah holds a Diploma in Business Management (Human Resources) from Singapore’s Nanyang Polytechnic and a Bachelor’s Degree in Human Resources Management & Personnel Administration from Murdoch University.