Etymon Copywriting Team
Senior Content Writer
Melissa is a B2B content writer who has accumulated a comprehensive body of experience in content writing for Etymon since 2019.
She has been across social media content, white papers, blogs, and other marketing collateral for tech startups, financial institutions, and multinational corporations such as Mercer, SES, 8×8, and CNBC. Some of Melissa’s favourite topics to cover include digital and cloud infrastructure, cybersecurity, AI-powered SaaS, health tech, fintech, e-commerce, ESG financing, employee engagement, and workplace culture.
Graduating from the Singapore Management University with a Double Degree in Economics and Political Science, Melissa has not let her content writing career slow her down in the pursuit for more knowledge. Apart from being a ClickAcademy Asia certified content marketer and Google AdWords Specialist, Melissa is also undergoing a full-stack software engineering bootcamp to stay abreast of industrial trends.
Tech & B2B Copywriter
Zhenhao first discovered his knack for commercial writing during a marketing internship at one of Singapore’s local real estate agencies. From there, he proceeded to provide freelance copywriting services for e-commerce and renovation companies before submitting his first Etymon-commissioned piece in April 2021.
Since then, Zhenhao has worked closely with a range of clients including government boards, telcos, cybersecurity, and medtech, producing SEO-optimised content such as blogs, white papers, landing pages, social media content, eDMs, and business proposals. As a copywriter with inherent curiosity, Zhenhao has learned to assist Etymon with WordPress design & development, SEO audits, and graphic design since joining full-time.
Zhenhao holds a Degree in Global Studies from the National University of Singapore, where he double minored in the languages of Japanese and Korean. He has used Korean and Chinese language in professional settings to conduct financial research and translate marketing material into English.
Etymon Design and Development Team
Terence is an experienced website developer and part-time lecturer who teaches game development, web development, and programming related modules at the Singapore Institute of Management and Singapore Polytechnic. Terence landed his first gig as a lecturer in Singapore Polytechnic after graduating as the top student of the school’s Diploma in Games Design and Development Programme before completing his Degree in English at the National University of Singapore.
A full-stack web developer and avid gamer, Terence has been providing IT consultation and technical assistance to Etymon since January 2021 and is a part of the reason why Etymon has maintained top-ranking positions for industry-related keywords over the span of 18 months even without a blog.
Give him a thought, and he’ll draw you the world. Highly skilled at coming up with simple yet engaging design solutions, Zhigang has been continuously relied upon to craft position papers and infographics for governments and multinational corporations.
Beyond B2B reports, Zhigang has worked with branding, print design, as well as both online and offline marketing assets in over 7 years as a graphic designer. Aside from working with local government boards such as Singapore’s Action Community for Entrepreneurship (ACE), and multinational corporations such as Coachhub, and 8×8, Zhigang was also the creative director who worked closely with Nicole to come up with Etymon’s brand visual identity.
Zhigang graduated with an advanced diploma in Graphic Design from Tunku Abdul Rahman University in Malaysia in 2014
Nantha is a graphic designer who specialises in crafting industry reports and annual reports. He has over 10 years experience in dressing up long-form content such as whitepapers and industry reports for both local SMEs in Singapore and global MNCs including Ansell and LinkedIn.
A rising star in the creative world, Desmond has an impressive portfolio that showcases his video production and editing chops accumulated over more than 5 years of working with B2B and tech companies. Desmond holds a Bachelor’s Degree in Advertising and Design from University of Sunderland and has worked with Etymon to create animated videos for tech and engineering clients (AiDA and Donaldson) as well as Etymon’s brand video.