What content writing services did Etymon provide?
Our content writers have been writing blogs, white papers, infographics and e-books for 8×8 for over 18 months. Our technical copywriting team knows 8×8’s solutions inside-out, and have contributed significantly to increases in MQLs as well as website traffic in key ASEAN markets.
Who is 8×8?
Officially, 8×8 is a Software-as-a-Service (SaaS) provider of cloud-based voice, video, chat, contact centre, and enterprise-class API solutions powered by a global cloud communications platform. In layman terms, 8×8 makes it possible for businesses to efficiently, and cost effectively improve digital communications.
The content writing style
Strategic and personalised storytelling sums up what our content writers do for 8×8. Each month our writers craft a combination of country and industry specific use cases, blogs and infographics to demonstrate how any B2B company can benefit from 8×8’s solutions.
Every tech geek needs a word geek®
More details of our copywriting…
We love writing ebooks! Not only do interactive e-books add a nice variation to your standard blogs and whitepapers, their layout makes for an engaging read for clients who are on the go. These ebooks are mobile optimised, can be shared on social media and can be embedded with video, polls, and website links.
Rather than writing general blogs about the benefits of CPaaS technology – no different from 8×8’s competitors – 8×8 blogs have been personalised so that native readers across APAC could relate to them. This has helped to nurture leads within the region.
Our content writers don’t just write – they research! We sourced and gathered insightful industry specific data to show how B2B companies can latch onto the latest trends in consumer behaviour with 8×8’s technology. All reports were backed with post-pandemic data wherever possible to ensure that our content reflected the realities on the ground.
The content writing results
+300 content pieces
Positive HQ feedback
“We’ve seen significant improvements since signing Etymon. Etymon produced +300 content pieces, required minimal guidance and revisions, and was always on time. Their e-books led to valuable MQLs, and their LinkedIn social media copywriting led to an increase in followers and a spike in engagement. Etymon’s content writing also contributed to +33% leads and +21% greater than expected impressions. We received great feedback from our US-based HQ who praised the content created. It’s been a pleasure working with Etymon.”
Eliza Koo, Head of Marketing, 8×8
Experience the Etymon effect
If you’re not familiar with the current B2B content writing and SEO trends, speak to us.