About
Industries
Services
SEO
Learn
Portfolio

Etymon Talks

TED-like ramblings on the world of B2B content marketing

Etymon-blogs-b2b-copywriting-seo-behavioural-science

Behavioral Science

8 Jul 2022

Why Jargon-Loaded Copywriting Doesn’t Always Sell

It’s not always about sounding smart.

<img width="908" height="844" src="https://www.etymon.com.sg/wp-content/uploads/2022/07/office-worker-overwhelmed-by-post-its-filled-with-corporate-b2b-jargon-1.png" class="attachment-us_600_600_crop size-us_600_600_crop wp-post-image" alt="" decoding="async" srcset="https://www.etymon.com.sg/wp-content/uploads/2022/07/office-worker-overwhelmed-by-post-its-filled-with-corporate-b2b-jargon-1.png 908w, https://www.etymon.com.sg/wp-content/uploads/2022/07/office-worker-overwhelmed-by-post-its-filled-with-corporate-b2b-jargon-1-300x279.png 300w" sizes="(max-width: 908px) 100vw, 908px" />

<img width="300" height="82" src="https://www.etymon.com.sg/wp-content/uploads/2021/06/etymon-logo-tagline-bw-300x82.png" class="attachment-medium size-medium" alt="Etymon Footer Logo" decoding="async" srcset="https://www.etymon.com.sg/wp-content/uploads/2021/06/etymon-logo-tagline-bw-300x82.png 300w, https://www.etymon.com.sg/wp-content/uploads/2021/06/etymon-logo-tagline-bw.png 500w" sizes="(max-width: 300px) 100vw, 300px" />

Etymon is a copywriting agency on a mission to inject some personality into B2B marketing and make complex tech and financial writing more digestible, relatable and memorable. Every tech geek needs a word geek®.

Contact us

hello@etymon.com.sg

120 Robinson Road #15-01 Singapore 068913

Follow us

LinkedIn

ETYMON SG