We think words (not keywords) are the lifeblood of any marketing strategy.
Used well, they help cement your brand's personality and strengthen the perception of your product.
The inconvenient truth is, words help you connect with customers on a conscious & unconscious level.
When you don't use the words as a megaphone, but rather a way to educate, inspire or motivate, businesses can build valuable long-term relationships that make it difficult for customers to switch.
Why believe us?
"Since Etymon contributed to our marketing materials, we saw positive results across different channels. Their copy and story-telling made a significant difference to our email results which saw our open and click-thru rates double."
CO-FOUNDER & CEO
"Etymon provided a long-term content outlook and showed ability in syncing our message - they did so without reinventing the wheel or deviating from our core values. They captured high-level insight and unique viewpoints that we miss being so close to the product"
"Etymon understands the art and science of persuasion. Their writing appeals to both the rational and emotional side and they understand the conscious and non conscious reader effects. Etymon also identified ways to communicate more consistently and coherently"
HEAD OF MARKETING
Why is content
Words are just as important as keywords
In the absence of physical bricks-and-mortar stores and tangible products, words is what gives life and personality to tech products.
Since tech products appeal to such a wide cross-section of the population, words need to be clear, concise and human to ensure a great user experience.
If the words used are patronising, confusing, vague, inconsistent or hard selling,
they won't drive the action you want - they will drive avoidance.
The reality is words have the power to catalyse change and leave lasting impressions.
When words are overlooked or undervalued, or keywords is the only goal, the effect is not immediately obvious. It happens on an unconscious level. It doesn't immediately show up in the data, but it does negatively impact leads, conversions and perception.